Double Decker

Double Decker is a concept pizza brand that reimagines pizza packaging with a more functional, space-efficient design. The company recognizes that traditional round pizza boxes can make storing leftovers inconvenient, so it introduces a double-stacked rectangular box that improves storage without changing pizza quality or quantity. The brand has a cheeky, playful personality that embraces doing things differently.

The challenge is to introduce this unconventional idea to the audience who may initially be skeptical of such a change. The campaign focuses on engaging branding, cheeky messaging, and promotional offers to build interest and communicate the practical benefits of the concept.

For this campaign, I created pieces highlighting the packaging innovation, leftover storage benefits, and special offers, using a playful, cartoon-inspired visual style that reinforces the brand’s personality.