Central Value Hardware

Central Value Hardware is a fictitious small-town hardware store that focuses on being a one-stop shop. The store wanted to rebrand and create collateral materials for its upcoming "Do It Herself" workshop classes.

Each element was designed to be a mix of rugged, vintage, and refined. By pairing contrasting typefaces, we were able to achieve this balance through distressed typography and clean, sharp lines. The color palette was inspired by natural materials while incorporating touches of cooler tones to add visual interest. When creating patterns and textures for the brand, we drew inspiration from various items that would be found throughout the store.